What is a sticky site?
A sticky website is one that has the ability to keep your visitors intrigued and interested long enough to ‘stick around’ for a while and see what you have to offer, and keep them coming back for more.
Your website has an average of 10 to 20 seconds to impress your visitors. If it fails, they wander off - never to return again.
There are three aspects that contribute to site stickiness: design, content, and architecture.
Graphic design can pull your customers in or frighten them away. It provides an immediate impression of your philosophy and level of professionalism.
Compelling content is the meat of the site. It's important to know your audience and use the same tone and vocabulary as they do.
Intuitive architecture enables visitors to find what they are looking for. The most beautiful and compelling website is useless if your visitors get frustrated.